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What is the digital transformation of your business really about?

The digital transformation of your business is perhaps the most famous phrase of the last three years, but are you 100% aware of what it means? Moreover, do you know the scope it has?

In this post, we want to synthesize actions, debunk myths and define the path to total digital transformation in the simplest way possible. Read on!

In general, what is digital transformation?

Digital transformation is adopting technology as part of your company’s processes to evolve at the same speed as your customers, staff, and market needs.

And today, digital transformation has evolved to apply to products and even company assets to improve efficiency, reduce risks, and discover new monetization opportunities. But mainly to bring more value to customers and to be able to stand out from the competition for it.

Key technologies to consider for the digital transformation of your business

* AI:

You can program intelligent algorithms to perform repetitive activities with less margin for error and involving more data than a human can handle.

Artificial intelligence is the best ally of today’s successful companies, even those that use world-class business tools but allow customization.

* Cloud computing

Cloud hosting makes it easy to access the data and tools you need. And you can migrate or transform them quickly and easily.

Especially after the pandemic, we understood that cloud environments are necessary for a company’s operations never to stop, no matter where you or your team members are located.

* Machine learning

Tools that analyze data and offer you results, or even predictions, help you make strategic decisions in crucial areas for the growth of your business, such as sales, marketing, and product/service development, among others.

Other technologies that you can implement for the digital transformation of your business are IoT, blockchain, augmented reality, and virtual reality.

Do I need to develop a software tool from zero to transform my business digitally?

The answer is no. Although technologies such as artificial intelligence are ideal for developing customized solutions from zero, the truth is that you can digitally transform your business by implementing world-class business solutions, which many use.

You can use these tools as standard, but you can also customize them to a certain level, and some functional consultants can help you get the most out of them.

You must start incorporating technology into your business processes and activities to maximize results and increase efficiency and customer satisfaction.

Some statistics in favor of digital transformation in your business

​✅By 2025, 60% of organizations will capitalize on an enterprise-wide and ecosystem approach to automation with low-code platforms.

​✅By 2023, 90% of global organizations will prioritize investments in digital tools to increase digital transformation in their business.

​✅87% of companies expect digital transformation to positively impact the experience and productivity of their internal collaborators.

The digital transformation of your business is a necessary step. To take it firmly, rely on professionals who offer consulting, implementation, and customization of world-class tools and develop custom tools from scratch to build a solid and functional system. Are you ready to meet one?

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Reasons why you should work with Dividev as a software development company

Do you know Dividev as a software development company?

Technology and software development has become a primary necessity for business and everyday life.

Could you conceive of your company’s processes without email communication, computers, inventory management tools, location mapping, or data storage in the cloud? The answer is most likely no.

We entrust activities to technology tools because they complement human labor, free us from many small (but essential) responsibilities, and allow us to focus on other more transcendental activities, such as business strategies.

Just as you cannot conceive your business without commercial software tools, when you get to know the benefits of a customized tool developed by a software development company like Dividev, you will be amazed by the results you can obtain. Read on and discover them.

About Dividev as a software development company:

We are a digitally company that helps organizations that want to innovate and achieve their technological transformation.

  • Innovation: It is an essential pillar in our software company, which is all about capturing our customers’ ideas, taking them to their full potential, and effectively transforming it in cost-effective and scalable solutions.
  • Digitally native: We are a company that offers technology teams or highly skilled professionals under the nearshore modality. We have 25 years of experience supporting digitally USA & World Class clients through Development Centers in the Americas.
  • Technological transformation: Our focus is on growing our customers through software solutions based on artificial intelligence, data science, machine learning, and other intelligent and robust technologies.

Learn about our value proposition as a software company

  1. We use agile frameworks of innovation and software development to guarantee you tailor-made solutions that are timely and exceed your expectations.
  2. Use artificial intelligence, robust technology stacks, and high-level professionals to achieve the best possible result in each of the implementations and solutions we develop.
  3. The best possible cost-benefit ratio. We work with the nearshore modality because it allows us to access high-level professionals in Latin America, so they share similar cultures, same time zone, and language (English) with you.

Our development process

Dividev provides your company with:

Data Science Services that includes

  • Data Science & Analytics
  • Data Strategy
  • Business Intelligence
  • Data Engineering & Architecture

Software development solutions

  • Software Architecture
  • Proof of Concept
  • Digital Product Development
  • User Testing
  • Consulting
  • Software Testing
  • Idea & Conceptualization
  • UX Design

Agile

  • Delivery Teams
  • IT Staff Augmentation
  • Extended Teams
  • Dedicated Teams

Are you in any of these industries?

We are your allies in technology. If you have any additional questions about Dividev as a software development company, let us schedule a call so we can clarify them and help you. Dream it, make IT.

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Top Data Science Courses and Workshops to see (2022)

Why is it important to know Data Science courses and workshops? The most valuable asset of the present and the future is information. We generate data through our searches, consumption, locations, interactions, and other actions that we all have daily on the Internet. 

Information has revolutionized the world since the arrival of search engines like Google and social networks. That is why whoever wants to capitalize on a market must collect data about their customers, but it is necessary to know what to do with it too. 

This is how data science became one of the most decisive disciplines for the commercial area of all industries in the world. Its mix of technology and software development makes the discipline challenges. 

We created a compendium of top Data Science courses and workshops that we consider valuable for anyone interested in data science because of:

✅Have a digital business

✅Plans to have one

✅Is a digital freelancer

✅IT or Marketing Manager 

✅The leader within a company

✅Participate in decision making

✅Or even want a promotion, making the company you are part of more and more PRODUCTIVE.

But first, let’s talk about what is data science?

It is an artificial intelligence technique where large volumes of information are collected and analyzed and then is determined the best way to handle and interpret it.

What is the purpose of data science?

Discover trends, predict the future, and anticipate it with strategic decisions.

This discipline combines software development techniques, computation, probabilities, management, and even new technologies such as machine learning.

It is presumed that specialists in this field will be the most demanded in a few years, along with software developers and marketers.

Suppose you do not want to be one of them, but you are part of a company. In that case, you must know about data science to take advantage of its potential or hire the right person who will take the productivity of your business to stratospheric levels with the help of the data management of your customers.

As we are clear about the importance of knowledge, we continue to move forward with the proposals you can get today in the data science training market. ​⬇️​

Top 5 Data Science Courses and Workshops this 2022

Data Science Specialization – JHU – Coursera

John Hopkins University supports this training.

There are ten introductory courses to data science as a discipline.

You will learn:

The entire data science process, from acquisition to publication.

You will learn about the Github repository to manage data science projects. And perform regression analysis, least squares, and inference using regression models.

You will learn basic concepts, the right questions to ask to drive the process, and the necessary tools. And you will develop a final project to apply all the skills learned by building a data product using real-world data.

In the end, you will be able to use this first project as a portfolio.

Introduction to Data Science for Metis

Although this course is introductory, it requires participants to have basic knowledge of Python and be familiar with the basic concepts of statistics and linear algebra, such as mean, median, mode, standard deviation, correlation, and the difference between a vector and a matrix.

This is a Bootcamp where you will learn the basics of data science, the leading technologies, the principles of machine learning, and even have a simple but practical coding experience.

It is designed for six weeks and is 100% online.

Like the previous one, you will develop a final project, which you can use as a portfolio.

Data Science: Machine Learning

This course is endorsed by Harvard University.

This introductory course is part of the university’s Data Science Professional Certification Program. In it, you will learn popular machine learning algorithms, principal component analysis, and regularization by building a movie recommendation system.

Its focus is on machine learning under the same logical scheme that data solutions are built.

You will learn about training data and how to use a dataset to discover potentially predictive relationships.

You will also learn about overtraining and techniques to avoid it, such as cross-validation.

The duration is 8 weeks at 2-4 hours per week.

Do you motivated to give it a try?

Introduction to Machine Learning Course

As we mentioned in the previous course, machine learning principles are related to data science. In fact, it is advisable to learn both together to understand the processes better.

Therefore, we did not want to overlook a course on this discipline in our list of recommendations.

You will learn the complete data research process through a machine learning lens. You will be able to extract and identify useful features that better represent your data, some of the essential machine learning algorithms, and how to evaluate the performance of your machine learning algorithms.

This is a free, 10-week beginner course sponsored by UDACITY.

1st steps in Data Science, ML & AI | Free Workshop | Dividev

We could not leave out our Workshop on Data Science, Machine learning, and AI, all fundamental concepts related to the predictive analysis of data and a company’s success.

Our specialists prepared ten videos in which you can learn basic concepts of these disciplines. Application models, technologies, and many valuable tools to start your career as an analyst and data scientist, or even make the right decision about the team you will have in your company.

As we commented before, it is not depreciable knowledge because it represents the present and future productivity of many companies.

To be able to predict your customers’ behavior to offer them solutions.
Anticipate some changes in the industry to make strategic decisions that will help you be more efficient in your processes.

These are just some of the advantages we want you to take advantage of with our Workshop.

You can enjoy it HERE.

Data science applies to all industries without exception.

Imagine being able to predict another pandemic and, this time, being prepared? That’s the power of data science and another concept we’ll look at another time: big data.

We invite you to get trained in the subject with any courses and workshops on data science that we recommend. Once you know about it, you can learn about our offerings and consider them based on your knowledge. We are at your service to support you in this area.

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Before&After: Application of Data Science in the Tourism Industry

Imagine that you can know all the critical data about your ideal client, their interests, pain points, desires, emotional states, searches, etc. Then you interpret this information, and you can predict their response because you build a travel offer according to their current state. 

This guarantees a purchase and, more than that, loyalty because you hit the nail on the head with what they were expecting. 

Although this premise seems to be taken out of a science fiction movie, it is possible thanks to artificial intelligence and data analysis as a solution within this intelligent world of technologies. 

In the tourism industry, affected by the effects of the pandemic, this could mean the difference between recovering in the short or long term. Read on to learn more about how you can turn your business around by applying an innovative data analytics solution.

How can data analytics drive the travel industry and potentially your company?

1. Analyze the GDP, which sectors have contributed to the industry, and to what extent.

2. Analyze the critical actions performed by your competitors (market analysis).

3. Analyze your actions and strategies vs. the results obtained to optimize efforts.

4. Your consumers’ behavior in social networks and search engines.

5. Find more easily the actions taken by governments, tourism offices, and entities involved in your industry that may favor your commercial development or harm you.

6. Statistically analyze your growth or loss

7. Make future projections about the behavior of your market based on past information (it happens from the moment you implement an intelligent data analysis solution).

8. Identify which actions are good (to reinforce them) and which are not (to improve them).

9. Discover new routes, destinations, or travel intentions (users are constantly changing).

10. Identify new services that you can include in your commercial value proposition.

11. If you wish, even forecast data on future pandemics or disruptions in the global status quo to make provisions for them.

Data analysis as a technological solution can provide many answers that even our human mind cannot understand, and it would not be the first time this has happened. All artificial intelligence algorithms are developed to improve themselves as they obtain more information and suggest new trends or discover things we never imagined without us explaining it because it self-manage their intelligence from the data it collects. Sounds interesting, doesn’t it?

You can develop a data analysis solution for your tourism business with our team. Please find out how we can help you.

Success stories of data analytics application in the tourism industry

KAYAK integrated with ALEXA skills

This company currently offers its users the possibility to perform a voice search with simple parameters such as:

Alexa, ask KAYAK where can I go on vacation in October for $1,000?”

In response, that person will be able to track flights, book hotels, search for destinations, and take into account the data that Alexa itself collects about him. That’s the promise of KAYAK.

By providing access to information to your customer, you increase the chances of purchase and get valuable information that you can then use to your advantage.

Airlines such as United Airlines and even airports, such as Amsterdam’s Schiphol Airport, use big data and data analysis to detect fraud and errors in flight allocation, analyze customer behavior and even measure customer satisfaction through the data generated every time they use their services.

This may sound invasive, but it is the opportunity to improve your users’ experience through personalization, which seems to be the critical factor for future success.

Do you want to know how we apply AI and data analytics solutions with our partners?

Let us schedule a no-obligation exploratory meeting if you feel attracted by the results you can enjoy. And if not, you can also contact us to know the scope and even the profit you could generate from implementing an intelligent data analysis solution in your tourism company.

We are sure it will be a before and after.

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Data Science, Artificial Intelligence & Dividev Centrifuge

Dividev works with databases enhancement for several verticals, enriching and adding data by getting information from external sources coming up with thousands relevant data points.
This data is used later for many purposes creating a high and accurate segmentation, and the creation of an ongoing enrichment process and the “Dividev Centrifuge“.

The Dividev’s Centrifuge process includes data science for data preparation, exploratory data analysis of existing and new data (in order to make data more consistent), tidying up the data lake, and creating an automated work plan based on a completeness and consistency score of the listings.

All these techniques and actions help companies to have larger and richer data sets, for many purposes including customer analysis, demand & supply projections, launching more personalized and targeted marketing campaigns, etc. Also all this information could be enhanced with the integration of a larger data set and business partners, creating synergies and enriching each particular media channel, and use artificial intelligence techniques whenever possible.

Dividato is playing a key role in the waves of exponential tech advancements, as Peter Diamandis identifies as current metatrends. For example the disruption of advertising.

As artificial intelligence becomes increasingly embedded in everyday life, your custom artificial intelligence will soon understand what you want better than you do. In turn, we will begin to both trust and rely upon our AIs to make most of our buying decisions, turning over shopping to AI-enabled personal assistants. Your AI might make purchases or influence your customers based upon past desires, current shortages, conversations allowed by the AI system to listen to, or by tracking where your pupils focus on a virtual interface (i.e., what catches your attention). As a result, the advertising industry—which normally competes for your attention (whether at the Superbowl or through search engines)—will have a hard time influencing your AI“.

Diamandis adds that this metatrend is driven by the convergence of machine learning, sensors, augmented reality, and 5G/networks. And Dividato Centrifuge is ready to work on that.

Case Study: For the tourism & travel industry, Dividato has worked for a media & events company in the New York area, where enriched and added data by getting information from more than 20 automated external sources, including names, email addresses, physical addresses of all stakeholders belonging to selected origins. Dividato’s team worked during a short period of time to come up with thousands relevant data points. This data was used later for promotional activities creating a high and accurate segmentation, and the creation of an ongoing enrichment process and the “Dividev Centrifuge”